Manifesto for I.D. Magazine (November/December Issue). Argued for the disappearance of product design as we have known it.

"Postindustrial design is a qualitatively different way of designing in this new culture. Three things are propelling this revolution: Distributed intelligence, computer-aided design and manufacture, and ecological realities. The result is that designers will no longer dictate form from the system’s center and then foist their wares upon a passive marketplace. Instead, more and more design will be a code and a set of parameters. That code will then be let loose in an electronic ecosystem so that it can be manipulated, changed, improved, hacked, and produced in multiple variations in myriad places...These new processes of design are more biological than mechanical. They are flexible, adaptable, sustainable, and self-organizing. The “design” will gain energy and vitality through this distribution and circulation, just as genes do."